EXTRACURRICULAR CAMPAIGN

“EXTRACURRICULAR”:

The campaign for our new EXTRACURRICULAR line, debuting on www.thebemagugu.com and exclusive to all DOVER STREET MARKET stores, features emerging South African voices across the worlds of art, fashion, film, photography and literature, who continue to push the envelope in their respective fields. Photographed by multidisciplinary artist Francesco Mbele (20) and fashioned against the premise of a ‘class photo’, we are introduced to light-hearted and playful characters - from the Class Clown to the Prima Dona - who all front the line which acts as the THEBE MAGUGU brand’s merry after-school activity. 


THE MUSICIAN - @lenzomagonyane THE PRIMA BALLERINA - @tamaramoeng THE NETBALL CAPTAIN - @amyzamaa THE AV CLUB PRODIGY - @franadilla THE CLASS CLOWN - @african_ginger THE HEART-THROB - @uglybruv THE TEACHER - @cultofang THE TREE HUGGER - @reinabeb THE ARTISTE - @waleslondon THE ALWAYS ABSENT - @tnxbk THE NERD - @solosworld_ THE VANDALIZER / THE GOTH CHICK - @jadeayla

Photography: @franadilla Creative Direction: @thebetsilem Styling + Production: @amyzamaa MUA: @orlioh