At Thebe Magugu, we believe in preservation. I love the idea of wearing one's heart on the sleeve, and it is with this that I am excited to present the CUSTOM FAMILY HEIRLOOM SHIRT…
Introducing the THEBE MAGUGU SS24 collection titled "EXOTICS", which explores through cloth the life and times of Sarah Baartman (otherwise known as The Hottentot Venus).
Directed by Dune Tilley Styled and Art Directed by Chloe Andrea Welgemoed
EXCLUSIVE: THEBE MAGUGU CUSTOM HEIRLOOM SHIRT At THEBE MAGUGU, we believe in preservation. I love the idea of wearing ones heart on the sleeve, and it is with this that I am excited to present the Custom Heirloom Shirt, where our valued customers in October can secure a shirt that will be emblazoned with an image from their own chosen family archives. Launching in a pre-order window from the 6th to the 22nd of October 2023, customers can log on to thebemagugu.com and upload via a portal an image of someone dear to them, and Thebe Magugu will create a custom wax print exclusively for them, to be delivered from the 10th of December worldwide.
"Mother & Child" Heritage Dress Discover short essays written by leading professors explaining each culture’s folkloric childbearing rituals and beliefs, written exclusively for each dress in the capsule
Introducing the Heritage Shirt
Strap-up with the new Mens Sisterhood Belt
Unisex Tank Tops Introducing our new classic: a soft-stretch cotton-elastine tank tops emboridered with our Sisterhood logo.
DIOR x THEBE MAGUGU Thebe Magugu, Maria Grazia Chiuri and Charlize Theron present the exclusive limited-edition Thebe Magugu x CTAOP capsule designed by Dior in collaboration Thebe Magugu in support of the Charlize Theron Africa Outreach Project.
Bandana Print Shirt Vibrant Bandana-Print Set to officially put summer in motion
Going Incognito Classic Sisterhood Caps
THEBE MAGUGU PRESENTS: DISCARD THEORY (A DOCUMENTARY)
“Ive been rummaging through a lot of discarded clothing at Dunuza - an area in downtown Johannesburg where America & Europe dump a lot of second-hand, often soiled garments. It got me thinking about gloablisation’s effect on national identity - its not rare to see a local woman wearing a traditional shweshwe-fabric waxed wrap skirt paired with a promotional VODAPHONE polyester tee. This hybridity - an unintentional dialogue between ‘The West & The Rest’ - was the start point of this collection”.
Production: The Social Shack Director: Francesco "Franadilla" Mbele Consultant: Declan Gibbon Model: Ponahalo Mbele