At Thebe Magugu, we believe in preservation. I love the idea of wearing one's heart on the sleeve, and it is with this that I am excited to present the CUSTOM FAMILY HEIRLOOM SHIRT…
For a limited time, thebemagugu.com will give one the ability to create their own Heirloom Shirt by uploading an image of someone they would like to immortalise through a special portal
Extended until 27th October
You can choose to honour and memorialise anyone who has left an impact on you - living or transitioned, blood or chosen. The shirts, available to both men and women, will have three colour ways to choose from: Ice Blue, Candy Pink & Apple Green. The Heirloom Shirts will also enjoy a size curve of Extra Small to Triple Extra Large.
“As you know, African wax prints often have important historical figures printed all over them. However, I think so many times, history and its figures have always been imposed onto us, and I love the idea of taking back and empowering others to fashion their own history with their own key figures”, says Thebe Magugu, who emblazoned his own personal shirt with an image of his late grandmother Matiego Magugu, who is seen on the shirt praying. “Wearing it makes me feel protected and watched over by her, and I hope people choose subjects based off of emotional connection, because that is a function of a charm - a physical part representing a metaphysical whole”.