EXTRACURRICULAR
CAMPAIGN

“EXTRACURRICULAR”:

The campaign for our new EXTRACURRICULAR line, debuting on www.thebemagugu.com and exclusive to all DOVER STREET MARKET stores, features emerging South African voices across the worlds of art, fashion, film, photography and literature, who continue to push the envelope in their respective fields. Photographed by multidisciplinary artist Francesco Mbele (20) and fashioned against the premise of a ‘class photo’, we are introduced to light-hearted and playful characters - from the Class Clown to the Prima Dona - who all front the line which acts as the THEBE MAGUGU brand’s merry after-school activity. 


THE MUSICIAN - @lenzomagonyane
THE PRIMA BALLERINA - @tamaramoeng
THE NETBALL CAPTAIN - @amyzamaa
THE AV CLUB PRODIGY - @franadilla
THE CLASS CLOWN - @africanginger
THE HEART-THROB - @uglybruv
THE TEACHER - @cultofang
THE TREE HUGGER - @reinabeb
THE ARTISTE - @waleslondon
THE ALWAYS ABSENT - @tnxbk
THE NERD - @solosworld

THE VANDALIZER / THE GOTH CHICK - @jadeayla

Photography: @franadilla
Creative Direction: @thebetsilem
Styling + Production: @amyzamaa
MUA: @orlioh